The client’s problem
A Riga manufacturer of blinds, roller shades and insect screens sells made-to-measure products, not stock items. Customers arrive with a problem — "I need darkness", "I need privacy in the evening" — not with a system name, and the whole selection used to happen over chat and phone calls.
What we did
We built an Astro catalogue: 6 categories and 30 product groups, each with benefits and limitations, construction options, fabrics filtered by colour and searchable by code, a printable measuring guide, FAQ and a starting price. Selected fabric codes travel with the request, and the form separates two intents — book a measurement or get a quote.
Result
- 6 categories and 30 product groups, each a landing page with materials and a measuring guide
- Full Latvian and Russian versions — 114 pages in the sitemap
- Requests carry the chosen product group, fabric codes and a window photo (up to 8 MB)
- Completed-projects section cross-linked to the product groups used
- Astro on Cloudflare: 63 ms TTFB, ~0.3s full load
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