← All work Energy
Solar company
Payback calculator + competitor parser
🔒 Anonymized project · client under NDA
€11 cost per lead (was €34)
−68% reduction in CPL
2.4× site conversion rate
The client’s problem
Leads were expensive and cold: people asked for a price, learned the rough numbers and left. Sales staff spent hours calculating quotes by hand.
What we did
- Built a payback calculator directly on the site
- Wrote a competitor price parser to keep rates current
- Split traffic by segment: residential, business, agriculture
- Passed the calculation into the CRM together with the lead
- Rebuilt the ad landing pages around the calculator
«Clients arrive with a number already in mind. The conversation no longer starts with "how much does it cost".»
Commercial director